Communication plans and promotional messages
Sport England and NHS London worked with the Henley Centre to develop insight into how to market to the 19 segments identified by Sport England (more info). NHS London then worked with an ad agency to develop promotional messages for each of them. So if you want to know what to write on a poster for Kev to persuade him to play football then we can help. If you want to produce a leaflet to promote a pilates class to Chloe then we can help. If you want to convince Tim to walk more then we can help.
Further information
- For a matrix of the least to most active segments click here
- For the insight into how 6 segments feel about organised sport download this report (pdf, 1.8MB)
- For the insight into how 7 segments feel about activity and active travel download this report
(pdf, 3MB)
To download Adobe pdf reader for free click here
Communication plans and promotional messages
Sport England and NHS London worked with the Henley Centre to develop insight into how to market to the 19 segments identified by Sport England (more info). NHS London then worked with an ad agency to develop promotional messages for each of them. So if you want to know what to write on a poster for Kev to persuade him to play football then we can help. If you want to produce a leaflet to promote a pilates class to Chloe then we can help. If you want to convince Tim to walk more then we can help.
Further information
- For a matrix of the least to most active segments click here
- For the insight into how 6 segments feel about organised sport download this report (pdf, 1.8MB)
- For the insight into how 7 segments feel about activity and active travel download this report
(pdf, 3MB)
To download Adobe pdf reader for free click here