Calendar of campaigns
It's much easier to promote or market activity when there's something to piggyback. For example the RFU made great use of the World Cup in 2007 for their Go Play Rugby campaign. Similarly interest in running goes up around the London marathon or the Sport relief mile.
We can't tell you when England are going to win next. But this calendar is designed to give you a chance to see what's coming, and then to plan what marketing work you're going to do to take advantage of those
Below is the national calendar, but you can also see regional calendars by using the links on the left.